A CLOSER LOOK

I earned my business chops at Deloitte. I nurtured my passion for marketing as a promotions consultant for film studios (think Warner Bros.)  Over the years I learned a few things: I find consumer psychology fascinating. I’m a branding nerd. And I love telling stories (ask anyone who knows me!). 

But living out someone else’s story wasn’t enough for me. When I had the opportunity to build my own brand in 2019, I took it. I had no idea what I was in for. I began building a distillery brand with my sister and brother-in-law in the role of brand manager. Every day brought new adventure…like when we made hand sanitizer. Thanks COVID! But we persevere and the hard work pays off each time I take stock of our Hudson Cocktail Company brand and how we’ve grown - six states and countless bottles later. 

Since then I’ve co-founded a second brand called the BOTH Burger. It’s undecided if I’m brave, insane, or a glutton for punishment - probably all three. That too has taken off, with a product sold nationwide, a featured menu item at Disneyland and 618% YOY growth in year 3!

As a marketing dept. of one, much of my time has been spent juggling a myriad of marketing tasks and initiatives. That is when I’m not taking out the trash. Joking aside, there’s a constant need for awareness building through sales & customer collateral, event materials, copywriting, package revisions, promotional considerations, and so on. They’re what I call the “marketing catalysts”: marketing elements that do the heavy lifting to achieve our core business objectives. I’ve developed, practical, adaptable tools and strategies; designed to accelerate growth.  

I’ll do the same for you.